Mcdonalds recommendations for a better future Essay

Mcdonalds recommendations for a better future - Essay Example The company has a great emphasis on customer and employee satisfaction; it is also very innovative with new trends and tastes being introduced in new products. Despite the company’s success, it is faced with intense competition from other food chains such as KFC and Burger King. Therefore, it is necessary to McDonalds’ leaders to adjust and improve the organization in several areas as a way of surviving this intense competition in the future. The company should apply efficient reward and performance practices so as to attract result driven professionals in the company who can succeed in performance-based environment. This technique is a crucial employee motivator. Several ways of employee motivation include; giving them bonus payments, recognizing hardworking employees and giving them authority. McDonalds should consider giving employees bonus packages as per their performance. Continental Airlines introduced a bonus incentive package where employees would receive $65 monthly for ensure on time flight operations, and it has improved its services. An effective reward management system instills a sense of ownership to the employees as they tend to focus on job improvement in the company. One disadvantage of the strategy is that the employees can be de-motivated if the goals set to receive a bonus are too hard to achieve (Puffer 1999). Being a multinational company, McDonalds should use a decentralized organizational structure as opposed to a centralized structure to allow managers make appropriate and pragmatic decisions for their outlets contextually. This is because restaurants in different countries might not be faced with similar challenges. Decentralized decision-making allows a subsidiary company to make its decisions to solve local problems better than the parent company making decisions for a business in the foreign country. The disadvantage with decentralized decision-making is that if a wrong

Nursing research Essay Example | Topics and Well Written Essays - 250 words - 59

Nursing research - Essay Example The next process will involve identifying where I will apply the instruments of research by identifying any risks, accessibility, and relevance of the data. Finally, I have to establish that data collection will be effective by ensuring that the instructions were clear while the process of data collection was adequately supervised. Changing the status quo is a challenge that nurses face when implementing a solution that changed practice. In this case, it is not  natural  for  people to accept the introduction of changes easily while they were accustomed to one routine in their practice. However, there are various ways through which a healthcare facility can ensure that the proposed change was implemented and accepted by all members of staff in an easy approach. By involving members of staff in every step of the process of designing the solution, members of staff will accept the proposed change due to their involvement with

Social Exclusion and Social Capital Theories: Urban Areas

Social Exclusion and Social Capital Theories: Urban Areas Introduction The idea of social exclusion, the forces within society which have contributed to it, and results of social exclusion are all issues that have been described in the following terms by Musterd, S and Ostendorf, W ((1998) p1): ‘The excluded lose the opportunities, the means and finally the ability to participate in society, which is expressed by a lack of labour market participation, low school participation, a weak position in the housing market, limited political participation and restricted socio-cultural integration†¦[1]’. Levitas, R (1998) has a slightly different view of social exclusion and her views have been described in the following way: ‘The MUD moral underclass discourse is rooted in neo-conservatism. Levitas describes this discourse as equating social exclusion with the development of an ‘underclass’†¦.[2]’ Therefore, while there are those who question the very existence of social exclusion problems: ‘†¦..the term does not necessarily imply either a positive or a negative state. It is simply a way of describing the established patterns of human relations in any given society†¦.[3]’, what the arguments of Levitas (1998) and Musterd, S and Ostendorf, W (1998) show is that social theorists have mapped an increasing trend within society which has entrenched wide gaps between social groups in terms of wealth and social status, and this trend has been noticed particularly in regard to urban areas and in terms of low income families. Social exclu sion has led to an explosion at both extreme ends of the socio-economic scale, with increases in households that have a low income, seen to expand proportionally with increases in the amount of households with high income and skills that are highly sought after. Those at the bottom of the scale are frequently referred to as ‘excluded’ and those at the top are those who benefit from social inclusion. The broad policy of redistributive justice has been seen as a way to redress this socio-economic imbalance. Redistributive justice refers to a process whereby the political process encourages the distribution of property and wealth, by introducing schemes such as taxation, which can channel wealth from the wealthy to the poor in society. This concept has been associated with Marxism, Socialism and Pluralism. Therefore, whether one accepts the discourse of an underclass propelling social exclusion, or whether one simply holds the view that social exclusion is mainly caused because of socio-economic reasons, it is plain to be seen that the UK government has recognised social exclusion as a problem which needs to be addressed in terms of policy. The effectiveness and coherence of these policies is of course, open to interpretation and criticism and two government policies will be examined in this essay to highlight the problem of social exclusion and to critique the government’s response to it. Two specific policies have been chosen by the writer with which to use as a focal point in the further discussion of the topic of social exclusion. The first policy is a policy called ‘Programme for Partnership’ which is aimed at narrowing the gaps that social exclusion imposes with regard to those living in urban areas of Scotland. The second scheme within the social capital and social exclusion area is the ‘Tackling Exclusion from Education’ scheme which proposes to see social exclusion as a problem which starts at an early age and which aims at improving the problems of social exclusion through the improvement of the education system in the UK. Urban and the City Few people doubt that the problems of social exclusion emanate in a substantial way from city life and problems associated with deprived urban areas. This scenario can be seen to produce an ‘underclass’ that live in these areas. As Martin (2004) has demonstrated underclasses, whatever their construction are a product of post industrialisation. Martin argues: ‘There are various interpretations of the term underclass. Indeed, Bovenkerk (1984) and Mann (1992 in Mann 1999: 150) argue that Murrays account of the underclass sounds remarkably like Marx and Engels accounts of the lumpenproletariat, and the term itself has been attributed to the work of the Swedish economist Gunnar Myrdal. According to Gans (1995: 2) the underclass is a redefinition of an economic term originally introduced by Myrdal in 1963 to describe the workers being forced out of a new economy, now often called postindustrial..[4]’ Therefore the first chosen policy which will be discussed in regards to the urban and the city topic is one which is aimed at dissipating the problems of an urban underclass. The scheme has only recently been announced by government and it relates to urban regeneration in Scotland. The scheme itself has been entitled ‘Programme for Partnership’ and it involves formulating ideas which will influence the long term lifestyles and opportunities of those living in deprived urban areas. This programme has held at its core the idea of ‘regeneration partnerships’ which encourages a level of cohesion between agencies charged with the responsibility of dealing with the problems of social exclusion in urban Scotland. For example, through directing resources to target inequality in the healthcare system, the ‘Programme for Partnership’ is intending to indirectly deal with the problems within the educational system such as low attainment which can be linked with poor health. This scheme therefore has been aimed at reducing inter-related problems linked with city life which combine to produce what has been described as: ‘†¦Ã¢â‚¬ ¦the horrible reality of being cut out of our credit-based, plastic card economy†¦[5]’. Other initiatives which have have been borne from this ‘Programme for Partnership’ initiative have been aimed at tackling the problems associated with homelessness, which is another sign of social exclusion. What the Partnership initiative has recognised is that homelessness is not a singular problem which randomly befalls those it affects. Homelessness, a problem endemic in urban areas can often be associated with poverty, low educational attainment, drugs, poor healthcare (particularly for the mentally ill) and family problems including abuse. Therefore, the government has formulated a new Code of Practice which encourages urban social service actors to develop strategies to deal with poverty which incorporate a holistic approach to dealing with the social problems that cause social problems, and not just isolated problems. The Cabinet Office’s social exclusion unit and the Scottish Office work closely to supervise and to help implement the ‘Programme for Partnership’ scheme. The Scottish Executive has recently been quoted as saying: ‘Part of the social justice strategy is the†¦.development of person-centred services (and) involves the breaking down of the old vertical hierarchies, such as the historical division between the UK Benefits Agency and Employment Service, which have recently been merged†¦[6]’. Yet, rhetoric does not solve the problem of social exclusion, and this scheme may be of little use if its effectiveness cannot be measured and attuned to the fluid distribution of the problems of social exclusion in urban areas. There is a fundamental problem which arises when one attempts to tackle a broad problem with an inter-agency approach and this problem involves measuring the success and/or failure of the policy, and targeting appropriate solutions within this grey area. The resulting subterfuge may be of benefit to a government seeking reelection, but how far it has gone to reduce continuing problems associated with social exclusion in urban areas is difficult to see through the rising crime rates, the continuing problems of anti-social behaviour and rising poverty, problems which those in urban areas are particularly susceptible to. Social Capital and Social Exclusion As we have seen earlier from the explanation of social exclusion provided by Musterd, S and Ostendorf, W (1998), the problem of social exclusion mainly affects those at the lower end of the socio-economic scale. The government has recognised that this problem in many ways reflects the way that poor children are treated in the education system. Statistics have suggested that there are links between a person’s educational and social development and this is particularly true of those who enter the educational system from a deprived background. Commentators such as Archer (2003) have pointed to a core problem relating to social exclusion and the educational system: ‘†¦.educational inequalities not only persist, but in some cases have increased†¦[7]’. Therefore the New Labour government have recently launched the ‘Tackling Exclusion from Education’ scheme, which is a scheme again aimed at local authorities and which encourages them to develop sch emes aimed at improving literacy in young people and teenagers. This scheme therefore aims to facilitate the progression of young people within the education system and one of its objectives is to tackle problems associated with emotional and behavioral difficulties in young people, problems which contribute to the problems that have been described above in an urban context. Truancy is also a big issue in this regard and the ‘Tackling Exclusion from Education’ scheme encourages local authorities to introduce pilot schemes within schools to look at alternatives to excluding children, and to improve attendance records. In this way the problem of failure in the educational system can be seen as a root cause of those problems described in the above urban and city section, as problems in school often persist into later life, and these problems can often be seen within cities. Linked with this Education initiative are schemes aimed at improving confidence among young people, and these schemes include out of hours activities which are funded by the National Lottery. As Majors (2001) has argued, ‘England is experiencing an education revolution. Few would deny that in the four years since the Labour government came to power they have made major advances in education and social inclusion.†¦[8]’. Yet, again, this scheme suffers from the same inadequacies as the later scheme. The difficulty again lies with separating rhetoric from success. While it is true that the problem of social exclusion can be tackled in the ways described above, it is not clear whether these schemes are actually effective, in light of the poor comparison Britain makes with other Western European educational systems. An intrinsic problem which has dogged other areas of political life is recognised as ‘political spin’. This New Labour propensity to cloud probl ems with ‘spin’ has permeated the social sector as much as it has the political sector. This leads to a problem of measurement and of recognition and the increasing inconsistency that can be seen from looking at what the government says it is achieving and reconciling this with poor educational attainment, truancy and other problems which afflict poor, young people in British state schools. Conclusion This essay has looked at the idea of social exclusion both in urban areas and in terms of social capital. In many ways social exclusion, begs questions about the definition of freedom; questions about redistributive justice which Marx and Engels have asked many years ago. Therefore, few could argue that the problems of social exclusion emanate in large part from industrialisation and this has been a theme of the essay. While Bashford and Strange (2003) have argued that: ‘†¦new political imaginings of freedom†¦ (and)†¦the invention of liberty as an inalienable right†¦[9]’ have improved the situations of many, the problem of social exclusion persists, as it argued by Rosenfeld and Tardieu (2002): ‘The very poor are shut out; the social institution is shut in. Both live with a sense of defeat and mutual misunderstanding To the extent that there are overtures from either side, these seem doomed to failure and make no sense to the other side. Nothin g is going on; there are no surprises, no exchanges, no meeting points. There is no story to tell†¦.[10]’. Therefore government policy which aims to target these problems must address social exclusion, not just in terms of description, but in terms of effectual strategy which measures success and failure in a fair and unbiased way. Bibliography Books and Articles Archer, L. et al. (2003) Higher Education and Social Class: Issues of Exclusion and Inclusion. Publisher: RoutledgeFalmer. Place of Publication: New York. Publication Year: 2003. Bashford, A. and Strange, C. (2003) Isolation: Places and Practices of Exclusion. Publisher: Routledge. Place of Publication: New York. Publication Year: 2003. Bollens, S. (2002) Urban Planning and Intergroup Conflict: Confronting a Fractured Public Interest. Journal Title: Journal of the American Planning Association. Volume: 68. Issue: 1. Page Number: 22+. Johnson, M. (2001) It May Not Grab the Headlines, but Tackling Financial Exclusion Is Social Democracy in Action. Magazine Title: New Statesman. Volume: 130. Issue: 4530. Publication Date: March 26, 2001. Majors, R. (2001) Educating Our Black Children: New Directions and Radical Approaches. Publisher: RoutledgeFalmer. Place of Publication: London. Publication Year: 2001. Martin, S. (2004) Reconceptualising Social Exclusion: A Critical Response to the Neoliberal Welfare Reform Agenda and the Underclass Thesis. Journal Title: Australian Journal of Social Issues. Volume: 39. Issue: 1. Publication Year: 2004. Page Number: 79+. Musterd, S. and Ostendorf, W. (1998) Urban Segregation and the Welfare State: Inequality and Exclusion in Western Cities. Publisher: Routledge. Place of Publication: London. Publication Year: 1998. Riddell, S. and Tett, L (2001) Education, Social Justice, and Inter-Agency Working: Joined Up or Fractured Policy. Publisher: Routledge. Place of Publication: New York. Publication Year: 2001. Rosenfeld, J. and Tardieu, B. (2002) Artisans of Democracy: How Ordinary People, Families in Extreme Poverty, and Social Institutions Become Allies to Overcome Social Exclusion. Journal Title: Social Theory and Practice. Volume: 28. Issue: 3. Publication Year: 2002. Internet Sources The Scottish Stationary Office (Undated) Social Exclusion in Scotland: A Consultation Paper. Available at:  http://www.scotland.gov.uk/library/documents1/socexcl.htm >>. United Nations Research Institute for Social Development. (1994) Social Integration: Approaches and Issues. Available at:  http://66.249.93.104/search?q=cache:cbPDnQ4TsgkJ:www.unrisd.org/unrisd/website/document.nsf/ab82a6805797760f80256b4f005da1ab/510920da18b35a6880256b65004c6a7b/%24FILE/bp1.pdf+social+integrationhl=enct=clnkcd=17 >>. Anonymous (2002) Social Inclusion/Exclusion. Available at:  http://66.249.93.104/search?q=cache:aRXxsOaWPLkJ:www.rwbsocialplanners.com.au/SOCIAL%2520INCLUSION.pdf+moral+underclass+discoursehl=enct=clnk>>. Footnotes [1] p1. Musterd, S. and Ostendorf, W. (1998) Urban Segregation and the Welfare State: Inequality and Exclusion in Western Cities. Publisher: Routledge. Place of Publication: London. Publication Year: 1998. [2] Anonymous (2002) Social Inclusion/Exclusion. Available at: www.rwbsocialplanners.com.au/SOCIAL%20INCLUSION.pdf+moral+underclass+discoursehl=enct=clnk>>. [3] United Nations Research Institute for Social Development. (1994) Social Integration: Approaches and Issues. Available at: http://66.249.93.104/search?q=cache:cbPDnQ4TsgkJ:www.unrisd.org/unrisd/website/document.nsf/ab82a6805797760f80256b4f005da1ab/510920da18b35a6880256b65004c6a7b/%24FILE/bp1.pdf+social+integrationhl=enct=clnkcd=17 >>. [4]p1. Martin, S. (2004) Reconceptualising Social Exclusion: A Critical Response to the Neoliberal Welfare Reform Agenda and the Underclass Thesis. Journal Title: Australian Journal of Social Issues. Volume: 39. Issue: 1. Publication Year: 2004. Page Number: 79+. [5]Johnson, M. (2001) It May Not Grab the Headlines, but Tackling Financial Exclusion Is Social Democracy in Action. Magazine Title: New Statesman. Volume: 130. Issue: 4530. Publication Date: March 26, 2001. [6]p3. Riddell, S. and Tett, L (2001) Education, Social Justice, and Inter-Agency Working: Joined Up or Fractured Policy. Publisher: Routledge. Place of Publication: New York. Publication Year: 2001. [7] p2. Archer, L. et al. (2003) Higher Education and Social Class: Issues of Exclusion and Inclusion. Publisher: RoutledgeFalmer. Place of Publication: New York. Publication Year: 2003. [8] Majors, R. (2001) Educating Our Black Children: New Directions and Radical Approaches. Publisher: RoutledgeFalmer. Place of Publication: London. Publication Year: 2001. Page Number: 1. [9] Bashford, A. and Strange, C. (2003) Isolation: Places and Practices of Exclusion. Publisher: Routledge. Place of Publication: New York. Publication Year: 2003. Page Number: 3. [10] Rosenfeld, J. and Tardieu, B. (2002) Artisans of Democracy: How Ordinary People, Families in Extreme Poverty, and Social Institutions Become Allies to Overcome Social Exclusion. Journal Title: Social Theory and Practice. Volume: 28. Issue: 3. Publication Year: 2002. Page Number: 519+.

Cold War :: essays research papers

At the conclusion of the WWII Germany was divided into 4 zones of occupation controlled by Great Britain, France, the Soviet Union, and the United States. Berlin, the capital of Germany, was located in the Soviet controlled section of Germany. Lack of agreement and compromise with the Soviet Union concerning the unity of Germany led to the beginning of the Cold War.   Ã‚  Ã‚  Ã‚  Ã‚  The term Cold War was first used by an American Financier Bernard Baruch in a congressional debate in 1947. A cold war can be defined as a condition of tension and conflict short of an actual war as was the case with America and the Soviet Union. In June 1948 the three allies, France, Great Britain, and the United States, established the German Federal Republic in West Germany, which they controlled. The Soviet Union however opposed any government run by any western powers and took many measures to prevent this new government from staying in power. On June 24, 1948 the soviets began a blockade of all land traffic to the western zone of Berlin, hoping to starve it of supplies and perhaps breaking down. But the US, France, and Great Britain, would not back down to the Soviets and so they began to airlift all supplies to West Germany. After about a year on May 12, 1949 the soviets realized their defeat and ended the blockade.   Ã‚  Ã‚  Ã‚  Ã‚  The United States realized that the soviets expansionist aims threatened not only Europe but developing nations of the world as well. So in 1949 President Truman approved the Point Four Program which put aside nearly $400 million for technical development in Latin America, Asia, and Africa. Truman had the idea that if these developing countries would modernize and strengthen their economies the growth of communism would be discouraged. In 1949 the United States joined with 11 other western nations in an alliance to form the North Atlantic Treaty Organization (NATO) which provided collective security in Europe and any other part of the world but the main goal was to contain communism. Shortly after the Soviet Union and seven other European nations joined to form an opposing alliance under the Warsaw Pact. Now practically the entire world was involved. Truman struck fear into people’s hearts when in September of 1949 he announced that the soviets had successf ully exploded an atomic bomb.   Ã‚  Ã‚  Ã‚  Ã‚  Meanwhile back in the United States fear of the Soviet Union and communism were rapidly growing.

Benjamin Franklin: An American Life Essay

It is a fact that Benjamin Franklin was one of the only founding fathers to actively participate in all aspects of designing The United States of America. He was intricately involved in the Albany Plan of Union, the Declaration of Independence, the treaty of alliance with France, the peace treaty with England and the Constitution. His inventions included the flexible urinary catheter, bifocals, the lightning rod, Daylight Savings Time, and the United States Post Office. Franklin was a genius who was constantly thinking of a plan. This biography highlights his accomplishments, but also details the man behind the inventions and negotiations. It allows Benjamin Franklin to come off as a real person. It is written in a humble manner that allows the reader to respect Franklin for all aspects of his life, glamorous or not. Chapters One Through Three The first chapter of this biography discusses Benjamin Franklin’s arrival in Philadelphia at 17 years old. It also looks ahead briefly to an older Franklin and outlines his transformation through life. The chapter paints a friendly picture of Benjamin Franklin, outlining him as the â€Å"founding father who winks at us†. Isaacson clearly tries to get the reader to relate on a personal level to his subject. He wants to paint an open person with human faults, unlike some biographers who tend to place their subjects on pedestals. The author quickly lists some of Franklin’s accomplishments, but goes on to state that his biggest invention was the reinvention of himself. He states Franklin wanted nothing more than to create an America based on the values of the middle class citizens. The author successfully presents Benjamin Franklin in a humble and appealing manner, however it almost masks his great accomplishments at the same time. The author also highlights Franklin’s family history. He discusses Franklin’s great-grandfather Thomas Franklin and notes how he too was a rebel of some sort. Thomas Franklin kept an English Bible ties under a stool in his home when Queen Mary I outlawed them. The author does a fine job of outlining Benjamin Franklin’s heritage and his genetic ties to people who stand up for what they believe. The author goes on to state that all four generations of Franklins were similar to Thomas in that they were all likeable but they were also intelligent and non-conformists. They were all hard workers, and unlike many subjects of biographies, Benjamin Franklin was not born wealthy. The last part of this group discusses how after Franklin ran away, he moved to London to continue his training as a printer in 1724. Chapters Four Through Seven In 1726, Franklin returned to Philadelphia. He had saved enough money during his stay in London to begin his own business. He married Deborah Read in 1730, not completely out of love. The author goes into detail on how Franklin thought it was necessary to marry Read in order to give William a mother. Read was more than willing to take the job, and so they married. Isaacson goes into explanations on how Franklin’s business pursuits and personal life connect. He recalls facts such as Franklin’s successful acquisition of the Pennsylvania Gazette and his publishing of the annual Poor Richard: An Almanack. Personally, Franklin goes through years of births and deaths of those close to him. The births of William, Francis, and Sarah and the deaths of Francis, his mother Abiah and his father Josiah are also discussed. Some of the most interesting parts of the book are those where Franklin’s inventions and their history are discussed. It is interesting to realize that some of Franklin’s best ideas were not fabricated easily. Isaacson is true to history as he tells of Franklin’s successes and failures. This applies with Franklin’s inventions but also in his personal and political life. Isaacson also does Franklin justice by mentioning his great contributions as a citizen to the state of Pennsylvania. His participation in the organization of the fire department, police department, the public library, the post office, and what later became the University of Pennsylvania are noted as well. Franklin basically set up the complete plan of what a functional town should look like. Chapters Eight Through Eleven Benjamin Franklin spent several years traveling in London. He was a representative of the Pennsylvania Assembly. He was originally sent there to petition the king for tax levies. Isaacson does a nice job detailing the successes and failures of Franklin during this time. He shows the respect Franklin had as a negotiator and why he was sent on such important business. The book is true to life when Isaacson speaks of failures in Franklin’s career and personal life such as the ruin of his reputation for the Hutchinson Letters leak. Isaacson also is articulate in explaining the negotiations involving Franklin that ultimately ended the American War of Independence. The personal inclusion of the death of Franklin’s wife, whom he live apart from for the last eighteen years of their marriage, brings the story back to a more intimate level as well. Chapters Twelve Through Fifteen Isaacson makes sure the reader is aware of the impact Franklin had on the writing of the Declaration of Independence. The organization of America was one of Franklin’s most important achievements. The author does well in recording this meaningful accomplishment. Franklin traveled to France during this time in his life. The people of France came to love Franklin and respected him greatly. Isaacson showed no mercy in mentioning Franklin’s love of flirting with French women. He was a fantastic negotiator and Isaacson really attempts to capture the spell he had under the people of France as well as Louis XVI. He helped the French government draw up a treaty of commerce and defensive alliance. He was considered a hero there but he did not always feel like the hero he was thought to be. The author does a great job of pointing out Franklin’s confident times as well as times he was a bit insecure. Chapters Sixteen Through Eighteen Three years before his death, Franklin was elected president of the Pennsylvania Society for Promoting the Abolition of Slavery. Slavery was an issue that had come close to his heart and even in his final months of life, he signed a petition to call for the end of slavery. He spent the last year of his life bedridden and died in Philadelphia on April 17, at the age of 84. Isaacson does a great job capturing the reader at the end of the story. Reading about Franklin’s death is an emotional experience. Isaacson goes on to write more about Franklin’s legacy after his death. Overview It is clear that Isaacson set out to write a positive, but true biography. Although he does an adequate job of detailing even the most unpleasant aspect of Franklin’s life, you can tell within the first few chapters that he is on Franklin’s side. He develops a story of Franklin that appeals to the reader. Even after hearing what a less than average husband he was and his knack for self-promotion, the reader will most likely be forgiving due to the clever writing. By the end of the long book, the reader is a fan of Franklin’s as well. The book does tend to drag in certain areas however. The content is full of history and accomplishments but it does not completely draw in the reader fully. There are many chapters in which a non-committed reader may put the book for good. Overall however, it is a true depiction of the Benjamin Franklin, the greatest inventor, negotiator, and citizen America may ever see. Bibliography Isaacson, Walter. 2003. Benjamin Franklin: An American Life. New York.

Principles of Marketing

Recent History Brief Introduction about the organization General Electric Is an American conglomerate operating through the fields of energy, technology, Infrastructure, capital finance, and Industrial business. 1 Thomas Edison is a widely praised genius, both as an innovator and businessman, and it was his vision that laid the foundation for General Electric. 2 In 1876, he opened his first real workshop in Menlo Park, New Jersey where he would eventually create the electric light bulb. In 1890, Edison started the Edison General Electric Company to old his many businesses under one roof and after merging with the Houston- Thomas Company, his prime competitor, General Electric was born. 2 In the fields of technology and energy, General Electric will be releasing a product targeting solar energy and electric vehicles called The Catch. The Catch Is a solar powered car cover that absorbs the sun's rays to charge electric cars without the need for an outside electrical source. It protects cars from weather damage and keeps them cool from the sun's heat as well.The Catch Is a cover Like the ones available to cover any standard icicle, but will be covered with multiple small solar panels. The Catch will have a chord attached that plugs directly into cars instead of having them plugged into an electrical outlet. 1 . â€Å"About Us,† General Electric, accessed October 3, 2013, http://www. GE. Com/about- us/curing 2. † Thomas Edison At G. E. ,† General Electric, accessed October 3, 2012, http://www. GE. Com/about-us/history/Thomas-Edison Discuss what Is unique about the company and Its offerings General Electric Is known widely for their diversified and Inventive products.Its products Include gas and steam generators, solar energy devices, water treatment revise, lighting, healthcare services, home and business solutions, loans and leases. 3 G. E. Is a world renown company with the numbers to prove it. In 2012, General Electric was placed at number 8 o n Fortune ass's top earners list in 2012 with $146. 9 billion in revenue. 4 With top competitors such as Valier Energy and Caterpillar Inc. Trailing behind, General Electric continuously maintains a respectable reputation as an innovative company. As well as being a top ranked annual earner, G. E. Was named in Bloomberg Businessman's list of world's most innovative companies and Baron's list of most respected companies. Because General Electric expands their horizons diving into a varied number of profitable industries and dominating the competition with their pioneering qualities and reputable business methods, It Is hard for alternative companies to keep up. With the Earth's diminishing sources of gas and fuel, G. E. Came up with a product that would accommodate the ever- changing needs of modern day society.Part 2 Marketing Plan Market-product Focus What are the objectives of your new product? The overall objective for our consumer product, The Catch, is very clear and straight t o the point; as a company, we are trying to help all owners of electrical cars utilize a more convenient, cost effective, and environmentally friendly way of charging their vehicles. The Catch will allow the consumer to charge their car in practically any rear inside or outside that natural light can be obtained. With a single lifetime payment, The Catch will save consumers money without the need for continuous electric bills arising from existing charging methods.Lastly, by using the sun as a natural source of energy, we are thinking green and making a major thrust in conserving the environment. This new generation product will make life much easier for electric vehicle owners because of its substantial benefits. The Catch will be such an efficient product that it might Just convince other car companies to focus more on electric cars. It will also encourage potential car buyers to consider purchasing electric cars, which will encourage the use of our product. What is the specific c ustomer niche that your product addresses?The niche our product will be initially addressing is a car owners who desire a more cost effective and greener alternative to standard electric car charging methods engine with a 4-kHz battery that gives it only 9 to 15 miles of electric arrange. This is an example of a need related to our customers that is not being satisfied within our market segment. Last year, roughly 17,000 plug-in cars were sold in the United States more than were sold in any previous yearly 1 . Sales this year will most likely double or triple that number based on society's desire for technological advancement in all fields.President Obama set a goal for 1 million electric cars to be on the road by 201 512, which probably won't happen; however, the President's leadership will definitely encourage people to transition from gas-powered cars to electric-powered ones because of the government's efforts in educating the country on the benefits of utilizing electric cars. This proves that our consumer product is entering a market hat is expanding rapidly, which increases our product's chance of success. 10. Blocker, John. â€Å"Five Real-World Facts About Electric Cars,† accessed October 24, 2013, www. Log. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars 1 1 . Blocker, John. â€Å"Five Real-World Facts About Electric Cars,† accessed October 24, 2013, www. blob. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars 12. Blocker, John. â€Å"Five Real-World Facts About Electric Cars,† accessed October 24, 2013, www. blob. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars What sets your product apart from the competition? The Catches main competitor is the V-Tent. The V-Tent is a non-portable solar powered parking device that charges electric cars.Our product design for The Catch is based around portability. The option to fold up The Catch and move it from point A to point B is going to the main point of difference from the V-Tent. Another drawback of the V-Tent is it can only operate under certain dimensions, limiting it to only small sedans. The Catch will be produced in a variety of sizes to fit the needs of all consumers driving electric cars. Envision LLC, our other competitor, has developed he Solar Tree as a way of saving unused space in parking lots.These structures are very expensive and not for personal use at all; in fact, they don't even allow for an electric vehicle to charge while parked near theme 5. The Solar Tree is going to be used in large parking lots limiting them to Just business-to-business market segment. The individual consumer may not benefit from Envisions product. Our strategy will cover all markets including green, cause, business-to-business and individual household marketing. 13. N-Tent Solar Parking System,† accessed October 24, 2013, www. Designator. Mol design/v-tent/ 14. Solar Tree Array,† accessed on October 24, 2013, www. Envisioned. Com/solar- tree- array/ 15. Kerri, Hartley, Rudderless, â€Å"Market Segmentation, Targeting, and Positioning,† settable=sectional 16. Kerri, Hartley, Rudderless, â€Å"Market Segmentation, Targeting, and Positioning,† accessed on October 24, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? How are you communicating your points of difference to your customers? Points of difference is expressed as a synonym of product differentiation, meaning the product features that set the product apart from its competition.The Catch is a product with very limited competition. With the competitive advantage of not having many opponents in its market segment, it will not be hard to express the product features and benefits of The Catch that consumers cannot find anywhere else in the retail market. With the use of informational and transformational TV commercials, print advertisements, as well as the use of our social media networking, getting the word out about The Catches product differentia tion will be simple and effective. Because The Catch is emerging in a new market, there is no such thing as bad timing with its release.With a strong desire from consumers and economic access to buyers, consumers will Jump at the opportunity to save money, live environmentally consciously and advance in the world of technology. Because of these things, new- product failure is no where in The Catches future. Part 3 Marketing Plan Marketing Program 8. What are the product line, unique product quality, and packaging of your product? With the creation of our solar powered car cover, titled The Catch, our company is going to base our product line on how successful The Catch is after its 17.Kerri, Hartley, Rudderless, â€Å"Market Segmentation, Targeting, and Positioning,† initial launch. What we at General Electric have in mind for a product line extension is a smaller version of The Catch made to charge laptops, cell phones, and other handheld devices using the same solar powered method. These new products are projected to succeed in the marketplace because they satisfy the same needs, target the same customer base, and are going to be distributed through the same outlet as The Catch. 18 All of our products will hold high standards in terms of quality.Part of what makes The Catch â€Å"cool† and appealing to customers is how it catches the eye with a high tech, sleek design. A higher price is worth it for a higher quality product like ours. For packaging, our product will be presented to the customer inside a box labeled with our company logo, picture of The Catch, as well as product features and basic instructions with pictures. Inside the box The Catch will be concealed in a plastic bag along with support information and a detailed instruction manual.The Catch will create high customer value by providing functional, perceptual, and communication benefits, as well as addressing environmental concerns. 19 What is As discussed briefly in this marketin g plan, our new product The Catch fraternities itself very well when it comes to green marketing for a large demographic of electric car owners because there is no existing product like it. This makes evaluating the price point and price position relative to substitutes of our product fairly difficult.Although an abundance of in depth research must be done in 18. Kerri, Hartley, Rudderless, â€Å"Developing New Products and Services,† accessed on Novo. 19, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? settable ?section Tabs 19. Kerri, Hartley, Rudderless, â€Å"Managing Successful Products, Services, and Brands,† accessed on Novo. 19, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? settable=sectional order to reveal a more accurate estimation of the final price we can still create an educated estimation.The bulk of The Catch will consist of a large protective car cover as well as multiple folding solar panels. The mean value of most conventional c ar covers ranges from $25 to $35. We will be purchasing our solar panels from the industrial supply company MIRRORS. Their product the Powerful OFF-1800 foldable solar charger is an amazing candidate for our development of The Catch. 0 At $500 each they will cost around $2,000 dollars to produce on The Catch unit. This is before any wholesale negotiations have taken place. We here at G. E. Re looking to flood the emerging market by introducing a new product, in turn creating brand loyalty. This is why we are going to take a cost-oriented pricing approach when developing our product before developing a profit-oriented pricing method. 21 Using these methods we hope to establish a retail value of $2,000 – $2,500 which will satisfy both the needs of our company and customers. What promotional strategies are used for your rotund? The promotional strategies that we will implement for The Catch will include advertising, personal selling, and direct marketing. Principles of Marketing Recent History Brief Introduction about the organization General Electric Is an American conglomerate operating through the fields of energy, technology, Infrastructure, capital finance, and Industrial business. 1 Thomas Edison is a widely praised genius, both as an innovator and businessman, and it was his vision that laid the foundation for General Electric. 2 In 1876, he opened his first real workshop in Menlo Park, New Jersey where he would eventually create the electric light bulb. In 1890, Edison started the Edison General Electric Company to old his many businesses under one roof and after merging with the Houston- Thomas Company, his prime competitor, General Electric was born. 2 In the fields of technology and energy, General Electric will be releasing a product targeting solar energy and electric vehicles called The Catch. The Catch Is a solar powered car cover that absorbs the sun's rays to charge electric cars without the need for an outside electrical source. It protects cars from weather damage and keeps them cool from the sun's heat as well.The Catch Is a cover Like the ones available to cover any standard icicle, but will be covered with multiple small solar panels. The Catch will have a chord attached that plugs directly into cars instead of having them plugged into an electrical outlet. 1 . â€Å"About Us,† General Electric, accessed October 3, 2013, http://www. GE. Com/about- us/curing 2. † Thomas Edison At G. E. ,† General Electric, accessed October 3, 2012, http://www. GE. Com/about-us/history/Thomas-Edison Discuss what Is unique about the company and Its offerings General Electric Is known widely for their diversified and Inventive products.Its products Include gas and steam generators, solar energy devices, water treatment revise, lighting, healthcare services, home and business solutions, loans and leases. 3 G. E. Is a world renown company with the numbers to prove it. In 2012, General Electric was placed at number 8 o n Fortune ass's top earners list in 2012 with $146. 9 billion in revenue. 4 With top competitors such as Valier Energy and Caterpillar Inc. Trailing behind, General Electric continuously maintains a respectable reputation as an innovative company. As well as being a top ranked annual earner, G. E. Was named in Bloomberg Businessman's list of world's most innovative companies and Baron's list of most respected companies. Because General Electric expands their horizons diving into a varied number of profitable industries and dominating the competition with their pioneering qualities and reputable business methods, It Is hard for alternative companies to keep up. With the Earth's diminishing sources of gas and fuel, G. E. Came up with a product that would accommodate the ever- changing needs of modern day society.Part 2 Marketing Plan Market-product Focus What are the objectives of your new product? The overall objective for our consumer product, The Catch, is very clear and straight t o the point; as a company, we are trying to help all owners of electrical cars utilize a more convenient, cost effective, and environmentally friendly way of charging their vehicles. The Catch will allow the consumer to charge their car in practically any rear inside or outside that natural light can be obtained. With a single lifetime payment, The Catch will save consumers money without the need for continuous electric bills arising from existing charging methods.Lastly, by using the sun as a natural source of energy, we are thinking green and making a major thrust in conserving the environment. This new generation product will make life much easier for electric vehicle owners because of its substantial benefits. The Catch will be such an efficient product that it might Just convince other car companies to focus more on electric cars. It will also encourage potential car buyers to consider purchasing electric cars, which will encourage the use of our product. What is the specific c ustomer niche that your product addresses?The niche our product will be initially addressing is a car owners who desire a more cost effective and greener alternative to standard electric car charging methods engine with a 4-kHz battery that gives it only 9 to 15 miles of electric arrange. This is an example of a need related to our customers that is not being satisfied within our market segment. Last year, roughly 17,000 plug-in cars were sold in the United States more than were sold in any previous yearly 1 . Sales this year will most likely double or triple that number based on society's desire for technological advancement in all fields.President Obama set a goal for 1 million electric cars to be on the road by 201 512, which probably won't happen; however, the President's leadership will definitely encourage people to transition from gas-powered cars to electric-powered ones because of the government's efforts in educating the country on the benefits of utilizing electric cars. This proves that our consumer product is entering a market hat is expanding rapidly, which increases our product's chance of success. 10. Blocker, John. â€Å"Five Real-World Facts About Electric Cars,† accessed October 24, 2013, www. Log. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars 1 1 . Blocker, John. â€Å"Five Real-World Facts About Electric Cars,† accessed October 24, 2013, www. blob. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars 12. Blocker, John. â€Å"Five Real-World Facts About Electric Cars,† accessed October 24, 2013, www. blob. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars What sets your product apart from the competition? The Catches main competitor is the V-Tent. The V-Tent is a non-portable solar powered parking device that charges electric cars.Our product design for The Catch is based around portability. The option to fold up The Catch and move it from point A to point B is going to the main point of difference from the V-Tent. Another drawback of the V-Tent is it can only operate under certain dimensions, limiting it to only small sedans. The Catch will be produced in a variety of sizes to fit the needs of all consumers driving electric cars. Envision LLC, our other competitor, has developed he Solar Tree as a way of saving unused space in parking lots.These structures are very expensive and not for personal use at all; in fact, they don't even allow for an electric vehicle to charge while parked near theme 5. The Solar Tree is going to be used in large parking lots limiting them to Just business-to-business market segment. The individual consumer may not benefit from Envisions product. Our strategy will cover all markets including green, cause, business-to-business and individual household marketing. 13. N-Tent Solar Parking System,† accessed October 24, 2013, www. Designator. Mol design/v-tent/ 14. Solar Tree Array,† accessed on October 24, 2013, www. Envisioned. Com/solar- tree- array/ 15. Kerri, Hartley, Rudderless, â€Å"Market Segmentation, Targeting, and Positioning,† settable=sectional 16. Kerri, Hartley, Rudderless, â€Å"Market Segmentation, Targeting, and Positioning,† accessed on October 24, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? How are you communicating your points of difference to your customers? Points of difference is expressed as a synonym of product differentiation, meaning the product features that set the product apart from its competition.The Catch is a product with very limited competition. With the competitive advantage of not having many opponents in its market segment, it will not be hard to express the product features and benefits of The Catch that consumers cannot find anywhere else in the retail market. With the use of informational and transformational TV commercials, print advertisements, as well as the use of our social media networking, getting the word out about The Catches product differentia tion will be simple and effective. Because The Catch is emerging in a new market, there is no such thing as bad timing with its release.With a strong desire from consumers and economic access to buyers, consumers will Jump at the opportunity to save money, live environmentally consciously and advance in the world of technology. Because of these things, new- product failure is no where in The Catches future. Part 3 Marketing Plan Marketing Program 8. What are the product line, unique product quality, and packaging of your product? With the creation of our solar powered car cover, titled The Catch, our company is going to base our product line on how successful The Catch is after its 17.Kerri, Hartley, Rudderless, â€Å"Market Segmentation, Targeting, and Positioning,† initial launch. What we at General Electric have in mind for a product line extension is a smaller version of The Catch made to charge laptops, cell phones, and other handheld devices using the same solar powered method. These new products are projected to succeed in the marketplace because they satisfy the same needs, target the same customer base, and are going to be distributed through the same outlet as The Catch. 18 All of our products will hold high standards in terms of quality.Part of what makes The Catch â€Å"cool† and appealing to customers is how it catches the eye with a high tech, sleek design. A higher price is worth it for a higher quality product like ours. For packaging, our product will be presented to the customer inside a box labeled with our company logo, picture of The Catch, as well as product features and basic instructions with pictures. Inside the box The Catch will be concealed in a plastic bag along with support information and a detailed instruction manual.The Catch will create high customer value by providing functional, perceptual, and communication benefits, as well as addressing environmental concerns. 19 What is As discussed briefly in this marketin g plan, our new product The Catch fraternities itself very well when it comes to green marketing for a large demographic of electric car owners because there is no existing product like it. This makes evaluating the price point and price position relative to substitutes of our product fairly difficult.Although an abundance of in depth research must be done in 18. Kerri, Hartley, Rudderless, â€Å"Developing New Products and Services,† accessed on Novo. 19, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? settable ?section Tabs 19. Kerri, Hartley, Rudderless, â€Å"Managing Successful Products, Services, and Brands,† accessed on Novo. 19, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? settable=sectional order to reveal a more accurate estimation of the final price we can still create an educated estimation.The bulk of The Catch will consist of a large protective car cover as well as multiple folding solar panels. The mean value of most conventional c ar covers ranges from $25 to $35. We will be purchasing our solar panels from the industrial supply company MIRRORS. Their product the Powerful OFF-1800 foldable solar charger is an amazing candidate for our development of The Catch. 0 At $500 each they will cost around $2,000 dollars to produce on The Catch unit. This is before any wholesale negotiations have taken place. We here at G. E. Re looking to flood the emerging market by introducing a new product, in turn creating brand loyalty. This is why we are going to take a cost-oriented pricing approach when developing our product before developing a profit-oriented pricing method. 21 Using these methods we hope to establish a retail value of $2,000 – $2,500 which will satisfy both the needs of our company and customers. What promotional strategies are used for your rotund? The promotional strategies that we will implement for The Catch will include advertising, personal selling, and direct marketing. Principles of Marketing Recent History Brief Introduction about the organization General Electric Is an American conglomerate operating through the fields of energy, technology, Infrastructure, capital finance, and Industrial business. 1 Thomas Edison is a widely praised genius, both as an innovator and businessman, and it was his vision that laid the foundation for General Electric. 2 In 1876, he opened his first real workshop in Menlo Park, New Jersey where he would eventually create the electric light bulb. In 1890, Edison started the Edison General Electric Company to old his many businesses under one roof and after merging with the Houston- Thomas Company, his prime competitor, General Electric was born. 2 In the fields of technology and energy, General Electric will be releasing a product targeting solar energy and electric vehicles called The Catch. The Catch Is a solar powered car cover that absorbs the sun's rays to charge electric cars without the need for an outside electrical source. It protects cars from weather damage and keeps them cool from the sun's heat as well.The Catch Is a cover Like the ones available to cover any standard icicle, but will be covered with multiple small solar panels. The Catch will have a chord attached that plugs directly into cars instead of having them plugged into an electrical outlet. 1 . â€Å"About Us,† General Electric, accessed October 3, 2013, http://www. GE. Com/about- us/curing 2. † Thomas Edison At G. E. ,† General Electric, accessed October 3, 2012, http://www. GE. Com/about-us/history/Thomas-Edison Discuss what Is unique about the company and Its offerings General Electric Is known widely for their diversified and Inventive products.Its products Include gas and steam generators, solar energy devices, water treatment revise, lighting, healthcare services, home and business solutions, loans and leases. 3 G. E. Is a world renown company with the numbers to prove it. In 2012, General Electric was placed at number 8 o n Fortune ass's top earners list in 2012 with $146. 9 billion in revenue. 4 With top competitors such as Valier Energy and Caterpillar Inc. Trailing behind, General Electric continuously maintains a respectable reputation as an innovative company. As well as being a top ranked annual earner, G. E. Was named in Bloomberg Businessman's list of world's most innovative companies and Baron's list of most respected companies. Because General Electric expands their horizons diving into a varied number of profitable industries and dominating the competition with their pioneering qualities and reputable business methods, It Is hard for alternative companies to keep up. With the Earth's diminishing sources of gas and fuel, G. E. Came up with a product that would accommodate the ever- changing needs of modern day society.Part 2 Marketing Plan Market-product Focus What are the objectives of your new product? The overall objective for our consumer product, The Catch, is very clear and straight t o the point; as a company, we are trying to help all owners of electrical cars utilize a more convenient, cost effective, and environmentally friendly way of charging their vehicles. The Catch will allow the consumer to charge their car in practically any rear inside or outside that natural light can be obtained. With a single lifetime payment, The Catch will save consumers money without the need for continuous electric bills arising from existing charging methods.Lastly, by using the sun as a natural source of energy, we are thinking green and making a major thrust in conserving the environment. This new generation product will make life much easier for electric vehicle owners because of its substantial benefits. The Catch will be such an efficient product that it might Just convince other car companies to focus more on electric cars. It will also encourage potential car buyers to consider purchasing electric cars, which will encourage the use of our product. What is the specific c ustomer niche that your product addresses?The niche our product will be initially addressing is a car owners who desire a more cost effective and greener alternative to standard electric car charging methods engine with a 4-kHz battery that gives it only 9 to 15 miles of electric arrange. This is an example of a need related to our customers that is not being satisfied within our market segment. Last year, roughly 17,000 plug-in cars were sold in the United States more than were sold in any previous yearly 1 . Sales this year will most likely double or triple that number based on society's desire for technological advancement in all fields.President Obama set a goal for 1 million electric cars to be on the road by 201 512, which probably won't happen; however, the President's leadership will definitely encourage people to transition from gas-powered cars to electric-powered ones because of the government's efforts in educating the country on the benefits of utilizing electric cars. This proves that our consumer product is entering a market hat is expanding rapidly, which increases our product's chance of success. 10. Blocker, John. â€Å"Five Real-World Facts About Electric Cars,† accessed October 24, 2013, www. Log. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars 1 1 . Blocker, John. â€Å"Five Real-World Facts About Electric Cars,† accessed October 24, 2013, www. blob. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars 12. Blocker, John. â€Å"Five Real-World Facts About Electric Cars,† accessed October 24, 2013, www. blob. RMI. Org/blob_Five_Real_World_Facts_Photoelectric_Cars What sets your product apart from the competition? The Catches main competitor is the V-Tent. The V-Tent is a non-portable solar powered parking device that charges electric cars.Our product design for The Catch is based around portability. The option to fold up The Catch and move it from point A to point B is going to the main point of difference from the V-Tent. Another drawback of the V-Tent is it can only operate under certain dimensions, limiting it to only small sedans. The Catch will be produced in a variety of sizes to fit the needs of all consumers driving electric cars. Envision LLC, our other competitor, has developed he Solar Tree as a way of saving unused space in parking lots.These structures are very expensive and not for personal use at all; in fact, they don't even allow for an electric vehicle to charge while parked near theme 5. The Solar Tree is going to be used in large parking lots limiting them to Just business-to-business market segment. The individual consumer may not benefit from Envisions product. Our strategy will cover all markets including green, cause, business-to-business and individual household marketing. 13. N-Tent Solar Parking System,† accessed October 24, 2013, www. Designator. Mol design/v-tent/ 14. Solar Tree Array,† accessed on October 24, 2013, www. Envisioned. Com/solar- tree- array/ 15. Kerri, Hartley, Rudderless, â€Å"Market Segmentation, Targeting, and Positioning,† settable=sectional 16. Kerri, Hartley, Rudderless, â€Å"Market Segmentation, Targeting, and Positioning,† accessed on October 24, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? How are you communicating your points of difference to your customers? Points of difference is expressed as a synonym of product differentiation, meaning the product features that set the product apart from its competition.The Catch is a product with very limited competition. With the competitive advantage of not having many opponents in its market segment, it will not be hard to express the product features and benefits of The Catch that consumers cannot find anywhere else in the retail market. With the use of informational and transformational TV commercials, print advertisements, as well as the use of our social media networking, getting the word out about The Catches product differentia tion will be simple and effective. Because The Catch is emerging in a new market, there is no such thing as bad timing with its release.With a strong desire from consumers and economic access to buyers, consumers will Jump at the opportunity to save money, live environmentally consciously and advance in the world of technology. Because of these things, new- product failure is no where in The Catches future. Part 3 Marketing Plan Marketing Program 8. What are the product line, unique product quality, and packaging of your product? With the creation of our solar powered car cover, titled The Catch, our company is going to base our product line on how successful The Catch is after its 17.Kerri, Hartley, Rudderless, â€Å"Market Segmentation, Targeting, and Positioning,† initial launch. What we at General Electric have in mind for a product line extension is a smaller version of The Catch made to charge laptops, cell phones, and other handheld devices using the same solar powered method. These new products are projected to succeed in the marketplace because they satisfy the same needs, target the same customer base, and are going to be distributed through the same outlet as The Catch. 18 All of our products will hold high standards in terms of quality.Part of what makes The Catch â€Å"cool† and appealing to customers is how it catches the eye with a high tech, sleek design. A higher price is worth it for a higher quality product like ours. For packaging, our product will be presented to the customer inside a box labeled with our company logo, picture of The Catch, as well as product features and basic instructions with pictures. Inside the box The Catch will be concealed in a plastic bag along with support information and a detailed instruction manual.The Catch will create high customer value by providing functional, perceptual, and communication benefits, as well as addressing environmental concerns. 19 What is As discussed briefly in this marketin g plan, our new product The Catch fraternities itself very well when it comes to green marketing for a large demographic of electric car owners because there is no existing product like it. This makes evaluating the price point and price position relative to substitutes of our product fairly difficult.Although an abundance of in depth research must be done in 18. Kerri, Hartley, Rudderless, â€Å"Developing New Products and Services,† accessed on Novo. 19, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? settable ?section Tabs 19. Kerri, Hartley, Rudderless, â€Å"Managing Successful Products, Services, and Brands,† accessed on Novo. 19, 2013, www. Connect. McGraw-hill. Com/connect/homeboy. Do? settable=sectional order to reveal a more accurate estimation of the final price we can still create an educated estimation.The bulk of The Catch will consist of a large protective car cover as well as multiple folding solar panels. The mean value of most conventional c ar covers ranges from $25 to $35. We will be purchasing our solar panels from the industrial supply company MIRRORS. Their product the Powerful OFF-1800 foldable solar charger is an amazing candidate for our development of The Catch. 0 At $500 each they will cost around $2,000 dollars to produce on The Catch unit. This is before any wholesale negotiations have taken place. We here at G. E. Re looking to flood the emerging market by introducing a new product, in turn creating brand loyalty. This is why we are going to take a cost-oriented pricing approach when developing our product before developing a profit-oriented pricing method. 21 Using these methods we hope to establish a retail value of $2,000 – $2,500 which will satisfy both the needs of our company and customers. What promotional strategies are used for your rotund? The promotional strategies that we will implement for The Catch will include advertising, personal selling, and direct marketing.