Johnson and Johnson Company Analysis

Johnson and Johnson Company Analysis This assignment is on the company called Johnson and Johnson. I have collected marketing information of this company as my topic is marketing research on Johnson and Johnson. I have covered marketing strategy, product strategy, product innovation. Also I have mentioned a case study of Brystol-Myers and explained it in this assignment below. Johnson and Johnson company sponsors brands for women health care child health care etc. This brand is most popular in child health care segment. Mothers fist choice is Johnson and Johnson for her babys health. Their products are uninfected to babys skin. Now Johnson and Johnson company has started giving babys products in a kit so that all the useful products for a baby can be available in one kit only. In this assignment I have also done company analysis as what is the condition and position is in market. SWOT analysis is also been covered. Johnson and Johnson company help mothers and infant survive childbirth and analyze their own products that how they are making the differences in the peoples lives. Johnson  Ã‚  Johnson and its many operating companies support community-based programs that improve health and well-being. The companys desire to make people healthier and safer, this is included in companys giving. JJ Corporation has a very good perception of India. This has been supported by good results in the country. JJ is also exploring the opportunities for setting up BPO operations in the country. Introduction Johnson Johnson was founded on more than 120 years ago on a radical idea. It provides medical diagnostic sections which offer surgical equipment orthopedic products, monitoring devices and contact lenses. The team brought the new ideas products that can transform human health and well being to use the hygienic sutures, dressings and bandages to pleasure peoples wounds. They have grown to meet worldwide since 1886. Because of the mergers, the formation of new companies and acquisitions, they are now worlds largest and most largely based health care company. In the consumer sections they manufactures markets a high range of products used in baby care, child care, skin care, oral and womens health care fields. The medical diagnosis sections cover products utilized by or under the direction of physicians, nurses, hospitals and clinics. It is a company of continuing strength. Its products, services, ideas are giving the touch to the lives of billions of people every day. They like to share small stories of the people and they have also introduced new ideas their passion and stories and introduced stands a team of people. Johnson and Johnson cares the world however one person at a time this inspires and unites the people of this company. JJ had worldwide pharmaceutical sales of $24.6 billion for the full-year 2008. Robert Wood Johnson served as the first president of the company. Upon his death in 1910, he was succeeded in the presidency by his brother James Wood Johnson until 1932, and then by his son,  Robert Wood Johnson II. CEO of Johnson and Johnson is William C. Weldon. Literature Review (Johnson and Johnson) Marketing is the process that creates interest among customers in goods or services. It generates the strategy that underlies sales techniques, business communication and business developments. It is a process by which companies build strong customer relations and create questionable value for their customers and for themselves. ^  a  b  Kotler, Philip;  Gary Armstrong,  Veronica Wong,  John Saunders  (2008).   Marketing is basically used to make out the customer, to convince the customer, and to keep the customer. The marketing concept id to achieve organizational goals depends upon knowing the needs and satisfying the customer needs and also delivering the4 desired satisfactions. Marketing strategy means to allow an organization to focus on its related resources on the greatest opportunities to increase sales and achieve a sustainable competitive benefit. The strategy is centered on the key concept that the main goal is customer satisfaction. 4Ps of Marketing Product   Mass is produced on a large scale as intangible service or tangible object with a specific volume of units. Service based products are intangible products like tourism industry and hotel industry or codes based products like cellphone load and credits. Examples of tangible object are motor car and the disposable razor. Packaging also needs to be considered. Price   The price is the amount paid by the customer for a product. It is firmed by a number of factors including market share, competition, material costs, product identity and the customers perceived value of the product. If other stores have the same product the prices may be fluctuated in the business. Place   Place represents the location where a product can be purchased. It is also known as the distribution channel. Any physical store as well as virtual stores can be included on the Internet. Promotion  -May be used by the marketer in the marketplace as represents all of the communications. Promotion has four distinct elements: advertising, public relations, idle talk and point of sale. When promotion uses the four principal elements jointly, which is common in film promotion, a certain amount of crossover occurs. Case Overview (Block Marketing Strategy) Johnson Johnsons well-executed competitive intelligence (CI) strategy and following marketing defensive block against Bristol-Myers during Tylenol Datril argument on the market is considered as a typical example of the CI effective use. Bristol-Myers has not executed any kind of counterintelligence strategy, as a result the company failed to notice the Johnson Johnsons competitive intelligence activities. Then James Burke, a President of Johnson Johnson Domestic Operations, called Chairman Richard Sellars and convinced him that emergency defense block marketing strategy should be executed. It was discussed to slice Tylenols price immediately to match Datrils contributions (Hoovers, 2008). Johnson Johnson announced dipping the retail price of Tylenol by 30% 2 weeks before. Johnson Johnson Strategies Product Strategy To improve the quality of your everyday life Products from our Consumer companies stand at the ready. We present products and information targeting baby care, oral care, nutritionals, pain relief, topical care, skin and hair care and much more. Within the Consumer business franchise they create a meaningful innovation in healthcare which relies on a research strategy equally entrenched in technology and consumer insights, in maintaining with our vision: BRINGING SCIENCE TO THE ART OF HEALTHY LIVING. Marketing Strategy Sell skin care products for mothers the worlds over which are of trusted brands. Johnson and Johnson able to address all of the different segments within the market, because each segment is different in terms of its users and equipment, its products are helpful to all of the different segments. Brand Values- Vision Mission of Johnson and Johnson is that this is a global company, to provide scientifically sound is the fundamental objective high quality products and high standard of living. To provide a baby healthy life right from the start. Understanding mothers babys balanced emotional needs, so that every mother and baby can be a Johnsons mother or Johnsons baby. It also recognizes the weight of healthcare professionals. To enhance the position and facilitate the special connection between a mother and her baby product attributes. The following steps done: Given utmost importance to safety, comfort, and gentleness. It is clinically proven that Johnson and Johnson brand is a Seal of Mildness. Source : The Hindu Business Line, June 19,2009 Product Innovation Make products as per the needs of the customers. Customized baby oil as per Indian consumers requirements. As per Indian preference providing fragrances in soaps / powder etc. Pricing Promotional Pricing Strategy Advertising On parity with competition Johnson and Johnson tries to bring new products in a new market so that their marketing doesnt leave the race. For economic value determining the products or services. Creation of tiered offerings to drive growth and margin. Using price analytics to identify opportunities for policy and process change. Managing negotiations to avoid the price trap. SWOT Analysis Company Analysis The success of Johnson and Johnson in blocking the Bristol-Myers product Datrils penetration on the numbing market and extending its own brand reputation in the market can be attributed to the following factors: To develop effective defense strategy Johnson Johnson had a capability to learn its rivals plan and also planned well-positioned competitive intelligence program. Johnson Johnson management faced problems in decreasing the Tylenols prices however since in the course of the conflict the company lost millions in profits. However, on long run, this change made capture major market share and to turn into a biggest player on the market. As Johnson and Johnson could not anticipate so fast this was one of the reasons that Bristol Myers dismissed the Johnson and Johnsons warning as a Chart Image Source: http://www.dailyfinance.com/charts/johnson-and-johnson/jnj/nys/classic-charts Conclusion Every day, many people enjoy the products and benefits of Johnson and Johnson. The ethical practices of this brand is leading to a strong brand however they should also focus on customers as well as on product development. For this brand baby care market is growing at 8% per annum. Johnson and Johnson is the 2nd largest player in Dabur India Ltd with Kimberly-Clark Corporation in third place. Very strong franchise has been led amongst doctors and patients in the country by the consistent practices over the period of time. The cases like waiting 3 months for a heart surgery to use a newly introduced stent by Johnson and Johnson as this can be concluded that it is one of the most trustable brand and equity that the people are enjoying today in India. It can also be concluded by the above research that it helps in understanding the consumers, doctors and medical professionals about its products and its great importance in the market. JJ makes investments to educate and train doctors and nurses. These types of initiatives resulted in augmenting the brand image of Johnson and Johnson. I have also concluded for this brand that research and develop a brand through supply teams and partnership

International Monetary Fund Essay

The International Monetary Fund (IMF) is a central organization in the world whose mandate of establishment in 1945 revolves around world economic and monetary cooperation (imf. org, 2006). By following microeconomic policies of the member countries, this intergovernmental organization manages or oversees the global financial system. In this organization, almost all the countries in the world work together in cooperation for the common good. The primary purpose of IMF is to propagate and stabilize international monetary system which is key in ensuring and maintaining stable international payments and exchange rates that are critical in promoting trade between countries. In its efforts to ensure stability of the international monetary system, IMF has the responsibility of reviewing the financial developments in the national, regional, and global arena. The major purpose for which International Monetary Fund was established can be explained in three points. First is to promote stable exchange rates while at the same time ensuring that order is maintained in the exchange arrangements between its member countries and to prevent competitive exchange from depreciating. Secondly, IMF was established to enhance the expansion of international trade in a balanced manner so that all the member countries can benefit from increased levels of employment and real income in addition to better development and utilization of economic resources of these member countries. Thirdly, IMF has the mandate to contribute in the establishment of a new system of payment which is multilateral in nature and which functions to eliminate the many restrictions imposed by foreign exchange and which impedes the blossoming of world trade (munfw. org, n. d). The 184 member countries are required to adopt policies which protect them from financial and economic crises, promote economic stability and policies which have the capacity to raise the living standards of the citizens (imf. rg, 2006). In any given organization, the mission and the set goals are very important since they form the basis for the strategies and management of different affairs in the organization including the critical area of decision making which determines whether the goals will be achieved or not. It is therefore the objective of this paper to describe the mission and the goals of International Monetary Fund and also analyse the process of decision making in the orgaization so as to achieve these goals. One of the mission of IMF is to offer financial assistance to various countries which have faced crises of balance-of-payments as a result of domestic policies. The governments of such countries do not have a choice other than to borrow from the IMF so as to propagate various economic activities in their countries. On the part of IMF, it has to safeguard the interest of the shareholders and therefore it requires that the countries borrowing the funds put in place stringent policy adjustments which will facilitate repayment. Another mission of the IMF is to function as a reserve pool for global economies. This is in light of the fact that various countries especially in the developed world have accumulated colosal amounts of resources and money which act to insure them against shocks. On the other hand, many countries especially in the developing world lack the capacity to accumulate resources for insurance purposes but rather would use them for consumption and investments. The IMF therefore in this case acts as reserve pool which can manage these reserves so that even poor countries can access financial assistance in times of economic crises (Eichengreen, 2009). The third mission of the IMF is to act as a supervisor with regard to macroeconomic activities and trends. This means that it has to be very prudent in keeping an eye on the prevaling financial conditions or trends in the whole globe and in case of any signs of financial instability, provide warnings on the same so that appropriate actions can be taken. However, it has only played a supporting role since most of these activities have been undertaken by the Financial Stability Board (FSB) following the suggestions by the G-20. The goals of the International Monetary Fund are in line with the goals set by the international community in 2000 popularly known as the UN Millennium Development Goals. These goals focus on fundamental aspects of human existence and are geared toward ensuring improved living standards by curbing poverty and improving the health of world populations. The time frame for the achievement of these goals is set to be by the year 2015 and therefore decision making and actions taken are done systematically and resources managed carefully to meet the set deadline. The areas of focus of the first seven goals are on eradication of extreme hunger and poverty, ensuring that primary education is accessible by all children, empowerment of women and promotion of gender equality, improvement of maternal health and reduction of child mortality. The sixth goal is with regard to HIV/AIDS, malaria and other diseases which have been wrecking havoc in many developing countries. The seventh goal focus on issues of environment in that IMF intends to achieve environmental sustainability by the year 2015 (imf. org, 2010). The last goal requires that a global partnership for development be formed to address issues of debt relief, aid and trade. Decisions made by the IMF are meant to ensure that the resources available are managed carefully so that the organization can meet its goals without having problems caused by lack good management of available resources in many organizations. From the goals described, it is clear that IMF targets to offer assistance to poor countries in order to overcome some of the most common challenges facing them such as disease, poverty and illiteracy. However, the organization is not a development institution like the World Bank and regional development banks. This implies that it has no mandate to provide funds for building physical infrastructure in the poor countries rather it only offers loans to the low-income countries on concessional terms in an effort to ease the pain which these countries have to endure when making critical adjustments in terms of their spending (imf. org, 2006). The purpose for making these adjustments is to bring the levels of spending to the right levels which are commensurate with their income. Consequently, this promotes important reforms which enhance much stronger and sustainable economic growth which results in poverty eradication in the affected. In addition, following streamlining of a country’s economic policies, the IMF loan given to a particular country may attract other donors who are encouraged to provide more financial support. Therefore, this organization has well elucidated approaches which are used to fight poverty and achieve the rest of the goals which it has set to accomplish by the year 2015. Decision making at the IMF revolves around two major aspects one of them being on membership of countries which may want to join the organization and on the other hand on the internal operations of the organization. Both of these areas are quite important in ensuring the sustainability of the operations within IMF. For instance, bearing in mind that the major source of money of the organization is the quotas which are contributed by different countries upon joining the organization, decision making at this stage is critical since it impacts directly on the financial stability of this organization. Quotas are basically a reflection of the size of the economies of the member countries so that a country with a broad economy in terms of variability of trade, national income, monetary reserves and output is required to deposit more into the IMF kit than a country whose size of the economy is small and whose trade variability is not great. The decisions made on the amount of quota a particular country is required to deposit also affect the voting power of that country as a member of the IMF. This means that, the larger the quota of a member country, the more decision making power or voting power it possesses. For instance, the US contributes the largest quota into the IMF kit and therefore has the highest decision-making power at nearly 18%. On the other hand the whole African continent due to its small quota in the IMF possesses only a 5% decision-making power (munfw. org, n. d). The Board of Governors can review these quotas periodically and increase them when deemed necessary. The IMF staff and management comprise of different bodies which govern and manage the affairs of the organization to facilitate the realization of the laid down goals by 2015. These include the Board of Governors, International monetary and financial committee, the Executive board, and the standing committees. However, the important decisions are made by the Board of governors. The whole IMF staff and the management are accountable to the managing director of this organization who is appointed by the executive board to whom he is also accountable. The supreme decision-making body of the IMF is the Board of governors which is made of one governor and one alternate governor from each member country who is appointed to represent the interests of the country at the organization. The alternate governor of each member country is usually the governor of the central bank or the minister of finance. The board of governors is bestowed with the responsibility of making decisions concerning membership and also internal operational activities of the organization such as changes that might be required to the Fund’s structure. Decision making process requires ample time and therefore the Board of governors usually meets twice every year to deliberate on critical issues. The Executive board has the responsibility of carrying out the day-to-day activities of the organization. The board is chaired by the managing director who is assisted by three deputy managing directors. The member countries or groups of countries elect or appoint 24 executive directors make the bulk of the board. To ease the decision making process at the board level, most member countries are grouped into constituencies but the largest shareholders that is US, Germany, Japan, UK, France are not grouped but instead each has one chair. The decision making with regard to appointment of executive directors is in some countries based on the number of votes that a particular country has so that a country with the highest number of votes appoints the executive director. Good decision making process is characterized by consensus and this is adequately embraced in the organization whereby the board relies on consensus in making decisions. The nature of this consensus is determined by the number of executive directors who agree or disagree with a certain issue. In the light of the principle that a good decision making process gives room for opinions and views from all members involved, IMF is keen to allow for a voting exercise to take place in case different opinions crop up in the initial stages of the decision making process. In this voting approach, a needed majority is established in order to give a direction on decision making. However, the percentage majority required will be determined by the nature of the decision which is being made so that a 51%, 66% or 85% majority may be required (brettonwoodsproject. rg, 2005). During this process, the managing director of the IMF who chairs the executive board is required to advice the board to consider matters arising and be patient until that time when a broad majority has made a clear decision on the issue under discussion. Decision making process is characterized by the presence of options or alternatives so that if one fails, the other alternative can be employed to see whether the anticipated results will be achieved. This is exactly what happens at IMF when the majority still fails to precipitate consensus. The alternative is to go by the simple majority of the voting power in which a decision can be quickly made through a collective agreement involving G-7 chairs and a few directors (brettonwoodsproject. org, 2005). The IMF as a firmly rooted organization is therefore a good example of an organization whose excellent management strategy is reflected by its ability to facilitate many poor countries especially in Africa overcome common challenges such as poverty and disease. The mission and the goals set by this organization go hand in hand with the Millennium Development Goals and therefore consistent management of all the resources available to the organization is critical to meet the 2015 time target. The decision making process employed by the IMF also points to one of the key reasons for successful operations since it offers alternatives, democracy and dialogue in addition to the well organized management staff.

Crime and Dye Lab Essay

Light is usually viewed as a result of the heating of a substance. The higher the temperature at which the substance is heated, the greater the vibrations that lead to certain light intensity given off by the molecule. It is this same theory that suggests why steel glows red hot when heated to high enough temperatures. The process of light emissions can also be induces through other means. 1 One of such means termed fluorescence occurs when a substance can be induced into giving off light is through absorption of a photon through light or other means of radiations. During this process, electrons are excited from their standard state. The electrons jump from their highest unoccupied orbital (HUMO) into a certain level of the unoccupied orbital (LUMO). As the electrons loose energy, they fall back to a lower orbital, thus emitting light. 1, 2 During the process leading to fluorescence, a certain change could occur during the excitation of the electron, changing the spin of the electron as it gets excited. This change has to be undone as the electron goes back to its standard state. The emitting of light in this process is known as phosphorescence. The process of fluorescence is much faster than phosphorescence. This is due to the fact that in phosphorescence, the electron has to undergo an extra step of undoing its current spin. This process is thermodynamically unfavorable compared to fluorescence. 1, 2 The last means by which light could be generated is through chemiluminescence. In such a case a chemical reaction occurs, causing an excitation of the product. As this product decays into its standard state, light is emitted. This form of luminescent is different from the previous two in the sense that no absorption of light is required to induce the glow. The glow results from the product of the chemical reaction having to be in an exited state or of higher energy. 1 The process of photon absorption and emission is certain a phenomenon that plays a vital role in our society. Such importance is expressed during rescue operations, where victims can be easily found due to waving of a fluorescent material at night. It is evident that fluorescence becomes important when a thermally induced light emission is deemed impossible. 1, 2 Separation techniques were concepts that were important in the course of this experiment. One of such is through the means of UV Vis Spectrophotometer. The constituents of ink dyes can be determined using a spectrophotometer. By placing the dyes in the spec, various wavelength peaks will be obtained. These peaks can be used to find out the constituent colors making up the dye. Another important form of separation used during this experiment is chromatography. Chromatography utilizes the differences in polarity of substances as means of separation. Such is the case of a crime lab involving the finding of a pen used in writing on a piece of paper. If a pen out of four is used to write a note, the particular pen can be detected using chromatography. The dyes of all four inks and the unknown ink can be obtained. This ink can be run through a chromatograph column, allowing a solvent to run above the ink dyes, carrying them along. After a certain point the RF values of all the inks can be used to detect the particular ink. The RF value is the distance the ink travels divided by the distance travelled by the solvent. The ink with the same RF value as the unknown is the same ink used. Chromatography has a wide range of use. It use can be stretched from this as it can also be used to indicate the component amino acids found in various proteins. The protein can be run through the column, resulting in the various amino acids that make the protein, to be separated. 1, 2 Materials and Methods (Summarized from Lab Manual) 1 Procedure * Phosphorescence Two different polyaromatic acids, 1- naphthoic acid and 4-biphenylcarboxylic acid, were obtained and drops were added unto two filter paper. The solvents heated to dryness for 11 minutes using a hot plate on low heat. The filter papers were then placed under long and short wavelength ultraviolet lamps. Observation of the intensity and duration of glow were recorded. * Fluorescence Tonic water was poured into a beaker. Long and short wavelength UV lamp was shined above the beaker. Observations were recorded. Now, a beaker of water was taking to the UV lamp and was shined at the beaker. Observations were recorded. After, 3 drops of concentrated fluorescein solution was added into the beaker. The UV lamp was shined above the beaker and observations were recorded. * Chemiluminescence 2 mL of Tekrakis-(dimethylaminoethylene) was added into a small test tube. This test tube was taken to the UV lamp and shined at. Observations about the intensity and duration of glow were recorded. After, 1 mL of luminol in DMSO was added into five test tubes. Now, in each test tube fluorescein, rhodamine, rubrene and perylene solutions were added in 4 four of the five test tubes. Observation of the color of each solution was recorded. At this point, 1M NaOH was added into each test tube and was then shined with a UV lamp. Further observations were recorded. Finally 1 g of Al2O3 was added into four 250 mL Erlenmeyer flask. This was mixed with 1 mL of 3% H2O2. In each flask, perylene, tetracene (2,3-benanthracene), 9,10-Dipehenylanthracene, and rubrene were added respectively. Now, 1 mL of oxalic chloride was added in each flask and swirled. Observations were then recorded. * Crime Lab A water bath was heated and maintained at 650C. Now, scribbles were made on papers from each of the four pens. The paper with each scribble was cut into small pieces and placed into a marked test tube. Also, a scribble of an unknown pen was obtained. The paper was also cut into small pieces and placed in a test tube. 2 mL of methanol was added into each test tube and was placed in the hot bath for 5 minutes. The test tubes were allowed to cool, the color of the inks were recorded and poured into five cuvettes. Using a UV-Vis spectrophotometer, the wavelength peaks and absorbance of each ink solution were recorded. Four of the five dyes were then poured into new marked test tubes. The solutions were then boiled for 14 minutes until the there were less than 1 mL. The solutions were allowed to cool. Now, a 250 mL beaker was obtained. In it was added a small amount of methanol (less than half a centimeter in height). A filter paper was then obtained and cut towards the end (B.1). This was placed at the side of the beaker. Finally, an alumna plate was cut in the dimension of 8 x 4 cm. A line was drawn at a 1 cm height using a pencil. In this line, drops of the four inks were spotted. This plate was then leaned inside the end of the beaker (B.2). The plate was left in the solvent until it reached  ¾ of the way up. The height the inks and solvent reached up the plate was recorded.

Epic of Beowulf Essay - 996 Words

Beowulf The epic poem Beowulf is a story of heroes and monsters, good and evil. The poem tells about the accomplishments and deeds of a legendary Geatish hero who first rids the Danish kingdom of Hrothgar of two demonic monsters: Grendel and Grendels mother. Later in the story, Beowulf meets a dragon, kills it with the help of Wiglaf, but dies of wounds. No one knows who wrote Beowulf. It was not really written in the way that literature is written now. It is an epic poem, meant to be spoken aloud, very few of them were ever written down, and very few of them survived into modern times. Known as the first poem of the English literature, Beowulf is the major literary monument of Old English literature and of Anglo-Saxon†¦show more content†¦Wiglaf: The bravest of Beowulfs warriors and the one that helps defeat the Dragon. Beowulf leaves him the kingdom of the Geats, since he has no son of his own. Wiglaf is very loyal to Beowulf. Beowulfs Death (pages 61-63 of The Norton Anthology) The dragon advances, and Beowulf finds his iron shield less protection than he thought against the dragons flames. Nevertheless, he strikes the dragon with his sword. Angered by the blow, the dragon ejects even more fire, and Beowulf is forced to step back. At this point all of Beowulfs companions (except Wiglaf) flee to the woods. The dragon bytes Beowulf on the neck with his huge, poisonous fangs. As Beowulf bleeds all over the cave, Wiglaf finds the dragons weak spot on its neck and hits it with his sword. Beowulf manages to stab the dragon with a sharp knife from his vest. Both, the dragon and Beowulf, fall. Wiglaf patches his Kings wounds, and Beowulf speaks to him. He knows he is about to die. Beowulf says he has no son to whom to leave his armor, but he is glad that he held the throne for fifty years and protected his people. He rejoices that he has not indulged in plots or sworn false oaths and that the Lord will have no occasion to accuse him of the slaughter of kinsmen. He asks Wiglaf to build a great burial for him and to take a good care of his people. He says that although he is dying, he is glad to give his people the gold that was found in dragons place. I thank God thatShow MoreRelatedBeowulf : The Epic Of Beowulf1027 Words   |  5 Pages To begin, Beowulf the poem has a unknown author, Beowulf is an epic poem. In Beowulf he is challenged by the murderous monster Grendel, Grendel is eating and slaughtering Hrothgar the King of the Danes men and people, the king needs Beowulf s help in defeating Grendel, Beowulf ends up killing the monster and is now tormented by the monster s mother that is much larger, she is no match for Beowulf and he kills her as well, lastly it is Beowulf’s last battle after he has been king of Geatland forRead MoreThe Epic Of Beowulf By Beowulf2577 Words   |  11 Pagesoriginal aspects of these different religions. Due to the construction of this Beowulf, students and professors are able to study and get a true understanding of a pagans’ demeanor and how life evolves through their eyes. Throughout the epic poem Beowulf, paganism is exemplified as this epic hero falls victim to fate while emba rking on his journey through life fighting monsters and chasing after his fame. To begin with, Beowulf was composed in Old English by an anonymous writer between the sixth and seventhRead MoreThe Epic of Beowulf733 Words   |  3 PagesBeowulf is the oldest anglo-saxon poem written in English. The poem describes the heroic deeds of Beowulf in his fight against monsters. Even if the events narrated in the poem take place in Denmark, the poem was transmitted by oral language between the anglo-saxon even 200 years after its creation. Anglo-saxons did not consider themselves british, but vikings, and their heroes were always from Scandinavia. The author of Beowulf is anonymous. The original poem was written on sheep tanned leatherRead MoreBeowulf as Epic823 Words   |  4 PagesWhat makes an epic? Is Beowulf an epic? ï‚ · ï‚ · ï‚ · What is an epic poem, and how does it differ from other kinds of poetry or storytelling? How have epic poems traditionally been transmitted from generation to generation? How do tellers remember these long and complicated stories? According to Robert Harris’s Glossary of Literary Terms, he defines an epic as the following: Epic. An extended narrative poem recounting actions, travels, adventures, and heroic episodes and written in a high style (withRead More Epic of Beowulf Essay - Beowulf as Epic Hero844 Words   |  4 PagesBeowulf as Epic Hero Epic heroes usually exemplify the character traits most admired in their societies, and Beowulf is no exception.   Beowulf is set in the Anglo-Saxon society, a time when war was rampant among the many peoples trying to take over the different kingdoms of England.   In this dangerous, violent time people lived in constant peril and jeopardy.   These conditions only allowed people of great bravery to survive and men of outstanding courage were admired the populous.   TheseRead MoreThe Epic Of Beowulf As An Epic Hero1519 Words   |  7 Pageswhisked away following a journey, you have most likely read an epic. An epic by definition is â€Å"a long poem, typically one derived from ancient oral tradition, narrating the deeds and adventures of heroic or legendary figures or the history of a nation†. Every epic has a main character that undergoes the same archetypal journey as all other heroes, an epic hero. There are specific qualities one must have to be considered an epic hero. Each epic hero possesses superhuman strength, displays a strong senseRead MoreComparing Beowulf And The Epic Of Beowulf937 Words   |  4 Pagesthe Roman Empire. In the story Beowulf, his actions portray him, indeed be an epic hero. Both Christianity and Paganism are both portrayed throughout the epic Beowulf. Beowulf frequently speaks of God throughout the story, while there are also many Pagan elements that are evident throughout the story as well. In addition, It s hard to ignore the Christian and Pagan elements in Beowulf. These types of elements are what define the heroic warrior in the epic Beowulf(Vengeance the Pagan and ChristianRead MoreThe Epic Of Beowulf As An Epic Hero711 Words   |  3 Pagesthan the writer. These â€Å"epic heros† are protagonists that fulfill their potential of greatness through using their bravery, strength and humility for good. The near ancient tale of Beowulf is a classic example of an epic story that contains an epic hero. In this tale Hrothgar, the king of the Danes, has been terrorized by a beast known as Grendel. This beast has been murdering the king’s people and no one has come close to stopping this killer. A Geat warrior named Beowulf hears of the King’s predicamentRead MoreThe Epic : An Analysis Of The Epic Of Beowulf701 Words   |  3 PagesBeowulf is one of the longest surviving Anglo-Saxon poem. The epic takes place in the sixth century in what is now Denmark and Sweden. The poem opens with Hrothgar, whose successful rule is signified by a glorious mead-hall called Heorot. For 12 years, a massive man-like ogre named Grendel, a descendant of Cain, has raided Heorot and killed the kings warriors. Beowulf, a young warrior from Geatland (Sweden), comes to Hrothgar’s aid, bringing 14 of his best men with him. At a feast before the endRead MoreBeowulf : An Epic Hero930 Words   |  4 Pages The story of Beowulf shows its reader many characteristics of why this Anglo-Saxon poem is an epic. First of all, Beowulf is a warrior of epic renown by the time he formally introduces himself in the poem. Next, Beowulf is the warrior that many strive to be in life. In addition, Beowulf finds himself tackling many quests that involve dangerous beasts, or as he might call them, demons. The next quality shown by Beowulf is his bravery and honor. The reader is able to easily identify this characteristic