Marketing Research Exam 1 - 1473 Words

In order to develop the â€Å"right strategy† to succeed in business, managers must make the right decisions; and in order to make the right decisions, they must have objective, accurate, and timely : E. information about market trends and changes. Andrea Livingston arrives at her desk at western utility corporation, a provider of electrical power. she accesses her lexis-nexis comp program, which provides her with articles containing information related to utilities industry. she discovers.....Andrea is accessing which component of the MIS of western utility corporation? A. marketing intelligence. Because marketing has been defined as a function instead of processes for creating, communicating, and delivering value to customers and for†¦show more content†¦What type of experiment involves manipulating the independent variable and measuring the dependent variable in a natural setting? B. field experiments. When a variable exerts influence on the dependent variable and isn’t an independent variable we refer to it as a(n): B. extraneous variable. Which of following is true about research design? B. research design should be selected after thoroughly considering the problem and research objectives. Bob is a salesperson with the Acme Corporation. Bob has just made a large sale, and he accesses acme’s marketing information system in order to determine if the company has enough existing inventory to fill the large order. bob is accessing which component of Acme’s MIS? B. internal reports. The marketing concepts is important for marketing managers because it dictates: D. day-to-day decisions that managers will make. The MR industry launched the first ever certification program for MRers and this certification program is sponsored by: D. Marketing Research Association (MRA). Which of the following involves entering data in computer files, inspecting the data for errors, and running tabulations and various statistical tests? B. data analysis. Which of the following is true regarding non-sampling errors? A. it is important to know the possible causes of non-sampling error so that appropriate steps may be taken to limit their occurrence. How can it be determined if an experiment is valid? E. a and b are correct. (the observedShow MoreRelatedMkt 421 Final Exam Answers1681 Words   |  7 PagesMKT 421 Final Exam – Assignment [pic] Questions  to  MKT 421 Final Exam Answers  are as follow: 1. Compared with other approaches to business, the marketing concept is distinct in that it: †¢ Produces new products and services. †¢ Focuses on satisfying customers needs. †¢ Focuses on sales. †¢ Creates a broad assortment of products. 2. The sales analysis of a product revealed that profits were highest when it was initially introduced into the market withRead MoreBusiness 115 Final Exam Study Guide Essay1334 Words   |  6 PagesBUSN115 Final Exam Study Guide The BUSN115 final exam is 3 pages long. It is a timed exam worth 250 points that you may enter only once. You have 3.5 hours to complete the exam. It consists of 30 multiple choice questions worth 5 points each. There are 5 essay questions worth 20 points each. Be sure to save and save often while you are working on the exam, and submit the exam when you are finished. To earn full credit your response to each essay question should answer the question completelyRead MoreBUSN115 Final Exam Study Guide1656 Words   |  7 Pagesï » ¿BUSN115 Final Exam Study Guide The BUSN115 final exam is 3 pages long. It is a timed exam worth 250 points that you may enter only once. You have 3.5 hours to complete the exam. It consists of 25 multiple choice questions worth 6 points each. There are 7 essay questions, 6 worth 15 points and 1 worth 10 points. Be sure to save and save often while you are working on the exam, and submit the exam when you are finished. To earn full credit your response to each essay question should answerRead MoreSocial Marketing1446 Words   |  6 Pagestermed social marketing. Rather than dictating the way that information is to be conveyed from the top-down, public health professionals are learning to listen to the needs and desires of the target audience themselves, and building the program from there. This focus on the consumer involves in-depth research and constant re-evaluation of every aspect of the program. In fact, research and evaluation together form the very cornerstone of the social marketing process. Social marketing was born asRead MoreMkt 571 Final Exams 51178 Words   |  5 PagesMKT 571 Final Exam http://www.finalexamguideline.com/MKT-571-FINAL-EXAM-5-58.htm 1) Small companies can engage is marketing research in a number of creative and inexpensive ways, including _______________. 2) A marketing information system (MIS) consists of ___________. 3) When Molly’s parents retired, they decided they wanted to travel.They found an ideal job that allows them to travel for free, but the only catch is they have to stay at Holiday Inns. During each stay, they test allRead MoreTour1000653 Words   |  3 PagesPRACTICES EXAM REVISION 2015 Exam Structure Section A: Multiple Choice Questions (15 marks) – answer all questions (worth 1 mark each). Section B: Short Answer Questions (25 marks) - select and answer five questions (worth 5 marks each). 2015 Revision Questions Students should use the following questions to guide their study of the course material. Staff will not discuss these questions with students. The questions are based on lectures, weekly readings and tutorial questions. 1. What isRead MoreMkt 571 Final Exams 41399 Words   |  6 PagesMKT 571 FINAL EXAMS http://www.finalexamguideline.com/MKT-571-FINAL-EXAM-4-57.htm 1) When Molly s parents retired, they decided they wanted to travel. They found an ideal job that allows them to travel for free, but the only catch is they have to stay at Holiday Inns. During each stay, they test all the amenities offered by the motel and evaluate each. The evaluation forms are sent to the motel headquarters where it becomes part of the motel s __________ systems. 2) Which of the followingRead MoreAnalyzing The Levels Of Competition Within An Industry1240 Words   |  5 Pagesyears ~ 1 year ~ 20 years SERVICE ON OFFER English Language using ESOL to Cambridge standards English Language using ESOL to Cambridge standards English Language using ESOL to Cambridge standards English Language using ESOL (tie up with British Council) English Language PRICE Average to high Average to high Low to Average Low to Average Low to Average 7.6. COMPETITIVE ADVANTAGE The substitute centres identified are exam oriented and provide teaching only to obtain high results at exams, whereasRead Moresyllabus1129 Words   |  5 Pagesoverview of the industry, technologies, policy, regulatory, finance, marketing, trends, distribution, business models, MA, and the telecommunication’s environment. Objectives: ââ€" To develop an understanding of the telecommunications industry and how its major components have an impact and interact with each other. ââ€" To develop an understanding of why there are different business models, strategies, accounting methods, marketing and channels of distribution. ââ€" Learn and apply methodologies fromRead MoreEcon 2301 Study Guide1079 Words   |  5 Pagescourse will make students more informed citizens and allow them to follow the debates over national economic policy reported in the media. This course is also a foundation course that will prepare students to be successful in upper division finance, marketing, business administration, economics, government and social work courses. Common Course Objectives / Student Outcomes As established by the Department of Economics, students who complete this course will be able to understand: - the meaning of unemployment